• Search

Knowledge Base

Share our knowledge and expertise - or sign up to our newsletter below to get our top tips delivered straight to your inbox!

Featured

Our Exporting Journey

As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!

Read

Filter:

Sort by:

Most recent

The Perks of Industry Placements

Facilitated by all–nighters and lots of coffee many students hope their hard work will forge the way for a successful career. We all know it’s often no longer enough to have a degree- businesses are advertising graduate roles and asking for candidates to have relevant work experience. More than ever businesses need to help students gain this gold dust experience through industry placements.

Read

B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

Read

Our Exporting Journey

As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!

Read

Nurturing soft skills

We’ve recognised at Blueberry that whilst the emphasis on hard skills has always been needed, in such a diverse industry we now look out for so much more than that. We focus on nurturing leadership, communication, flexibility, creativity and we promote such skills through our Blueberry Academy. But, it didn’t happen overnight!

Read

Small businesses and data breach protection

The rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.

Read

We’re expanding!

It’s a busy year at Blueberry – our team is growing, we’re broadening the services we offer, and we’ve had some exciting new client wins!

Read

PECR and Marketing to Sole Traders

The grounds around B2B marketing can sometimes seem confusing for businesses, especially following the new GDPR legislation which came into place in May 2018.

Read

The English Asian Business Awards

We are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!

Read

GDPR – Small Businesses don’t panic!

With the recent changes in GDPR now effective, we know many small businesses are feeling overwhelmed!

Read

Team Blueberry against the Themed Multi-Station Experience Machine

On one normal Friday in May, on the first floor of 12 South Parade, unbeknownst to its inhabitants, 20 superheroes* spent the Friday afternoon getting stuck into a bunch of team building challenges, before being let loose in the city of Leeds. Team Activ provided the concept and the tools – and all we had to do was bring our A game.

Read

GDPR – An Introduction to Legitimate Interests

What is legitimate interest and when can you use it for processing data?

Read

Our Experience of Work Experience

Helping under 16's find their feet in the world of work.

Read

Entrepreneur In Residence

I've joined Leeds Business School's panel of Entrepreneurs in Residence

Read

Innovation in Business

Innovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!

Read

INFOGRAPHIC - GDPR Myths

Feeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.

Read

Three Myths of GDPR

With only two months to go, GDPR is on the mind of most marketers. But how do you distinguish the scaremongering from the sensible guidelines? We’ve given the top three myths that we've come across!

Read

5 Metrics to measure the success of your telemarketing

We’ve put together five metrics we always look at when evaluating performance when telemarketing.

Read