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Our Exporting Journey

As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!

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B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

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Customer Engagement & Relationship Marketing, Customer Retention & Loyalty, Customer Satisfaction, Professional Associations & Membership Organisations, Stakeholder Engagement

Getting the Most out of Your Members : Engagement

In our previous article, we looked at how to get the most out of your member renewal process. We now move on to how to engage your members earlier on to improve how renewals are received.

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Customer Engagement & Relationship Marketing, Customer Retention & Loyalty, Customer Satisfaction, Professional Associations & Membership Organisations

Getting the Most out of Your Members: Renewal

As working practices change, regulatory requirements evolve, and technology continues to drive innovation across sectors, many professional associations we work with are aware of their need to adapt to this fast-changing market landscape. Responding to all these changes while still maintaining value for members can be a challenge and, for many associations, maximising member value has become more pressing than ever.

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Customer Engagement & Relationship Marketing, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors, Stakeholder Engagement

What does GDPR mean for your marketing?

All organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!

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Appointment Setting, Customer Engagement & Relationship Marketing, Lead Generation, Other Sectors

Is telemarketing dead?

The rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.

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